How to Plan a Conference and Event in Jordan: A Practical Checklist
To plan a conference in Jordan, define the event objective, estimate attendance, shortlist destinations and venues, and build a budget that includes delegate travel and on-site delivery. Confirm the agenda, accommodation, transport and supplier responsibilities before communicating final arrangements. Keep one working plan with an owner and deadline for every important task.
This checklist is for corporate teams, professional organizers, associations and institutions planning a conference for local or international participants. It explains what to decide first, what to ask suppliers and what to check before delegates arrive. For the wider service offering, explore Plaza Holidays’ MICE services in Jordan and overseas.
Your Jordan conference planning checklist at a glance
| Stage | Main decision | Output to prepare |
|---|---|---|
| Event brief | What should the conference achieve? | Objectives, audience and expected attendance |
| Destination and dates | Where and when can the program work? | Preferred dates and a location shortlist |
| Budget | Which costs will the organization cover? | Budget assumptions and spending priorities |
| Venue and accommodation | What rooms and facilities are required? | Comparable requirements sent to suppliers |
| Delegate journey | How will participants arrive, stay and move? | Travel, rooming and transfer plans |
| Program and delivery | Who owns each session and operational task? | Agenda and responsibility list |
| Final checks | What is confirmed, and what could change? | Delivery schedule, contacts and alternatives |
| Follow-up | What worked and what needs improvement? | Feedback and an outcome review |
1. Define the conference objective and audience
Start with the result you need. A professional learning event, an internal sales conference and an association meeting will have different priorities. Write a short statement explaining why the conference is taking place and what participants should leave with.
Estimate attendance and identify the participant groups: delegates, speakers, organizers, sponsors and accompanying guests where applicable. Separate confirmed participants from projections. That distinction matters when assessing room sizes, accommodation and catering commitments.
Choose a few useful measures of success. These might include participation in key sessions, attendee feedback or completion of agreed working outputs. Avoid relying solely on registrations if the purpose is meaningful participation or decision-making.
Prepare: a one-page brief with the objective, audience, attendance estimate, date range and decision maker.
2. Compare Jordan destinations against the agenda
Choose a destination around the program and delegate journey. If the event includes city-based business appointments, consider how the meeting venue relates to those locations. For a residential conference, assess accommodation and meeting space together.
The Jordan Tourism Board’s conferences and events resources provide an official starting point for destination research. Use that information to develop options, then check the actual venue and travel arrangements for your dates. A destination description does not confirm availability or suitability for a particular group.
Avoid adding several locations simply to make the program look more varied. Every move can introduce packing, checkout, luggage and transfer requirements. If an extension is optional, keep it separate from the essential conference schedule.
Prepare: a shortlist explaining how each location supports the agenda and what travel it requires.
3. Set a budget with clear assumptions
Build the budget around the whole event rather than venue hire alone. Include the costs your organization expects to cover, and identify anything participants arrange independently.
Typical budget headings to assess include:
- Meeting rooms and agreed equipment.
- Accommodation and meals.
- Flights, airport transfers and local movement.
- Registration materials and delegate communications.
- Interpretation or specialist production, where required.
- Speaker arrangements and optional functions.
- An allowance for changes, based on the event’s circumstances.
Separate costs that remain broadly fixed from those linked to participant numbers. A fall in attendance may reduce meal requirements without reducing the cost of the main room or technical setup.
Request comparable quotations: the same dates, seating layout, meal assumptions and service scope. Confirm applicable charges, currency, validity, exclusions and deadlines. Do not compare two per-person prices until you understand what each covers.
Prepare: a budget sheet with assumptions, approvals and the person responsible for each cost category.
4. Write the venue brief before requesting proposals
A venue request should describe the conference in operational terms. Provide the expected attendance, session format, room layouts and breakout requirements. Include time for setup, rehearsal and removal where needed.
Ask suppliers to confirm capacity for your intended configuration. Theatre seating, classroom tables and banquet arrangements use space differently. Staging, equipment and access routes can affect the usable area.
Assess the spaces between sessions as well as the main room. Registration, refreshments, networking and movement between breakouts all affect the delegate experience. Request floor plans and clarify whether public areas will be shared with other groups.
Check accessibility across the proposed route, including entrances, meeting rooms, toilets and accommodation where relevant. Ask for specific confirmation against participant needs rather than relying on a general accessibility label.
Prepare: one requirements document used for every venue comparison.
5. Coordinate accommodation with the conference schedule
Room requirements should reflect actual arrival and departure patterns. Speakers may need to arrive before delegates, while participants travelling internationally may have different stay dates from local attendees.
Record room quantities, occupancy preferences and who pays for additional nights or accompanying guests. Check how changes to names, dates and room numbers are handled. Distinguish rooms that are quoted from rooms that are held or confirmed.
When accommodation is separate from the venue, include transport in the assessment. Several hotels may create multiple pickup points and longer movement windows. Compare the combined operational effect before deciding that a lower room rate offers better value.
Prepare: a controlled rooming plan with booking status and relevant deadlines.
6. Plan international arrivals and local transport
Build the arrival plan around confirmed itineraries as bookings progress. Identify people whose arrival is critical to the opening program, especially speakers and session leaders. Allow appropriate time between travel and essential participation.
Airport transfer arrangements should specify meeting instructions, contact details, accommodation destinations and the process for communicating delays. For local delegates, provide clear venue arrival information and parking details where applicable.
Ask international participants to check current travel-document requirements through the relevant official authorities. Requirements can differ by nationality and circumstances; avoid communicating one unverified rule to every attendee. Do not promise that an invitation letter guarantees entry.
Prepare: an arrival and departure schedule with the agreed transport scope and communication responsibilities.
7. Assign ownership of registration, speakers and technical delivery
List every delivery task and give it a named owner. Your organization might manage invitations and content while other providers handle accommodation, transport or room setup. Confirm those boundaries in the agreed scope.
For registration, decide who collects responses, answers delegate questions, produces badges and manages check-in. Collect only the participant information needed for the task and limit access to the appropriate people.
For speakers, establish presentation deadlines, session timings and equipment needs. Interpretation, streaming, recording and hybrid participation require specific planning. Confirm the provider, staffing and equipment rather than assuming these services come with the room.
Prepare: a responsibility table showing each task, owner, deadline and current status.
8. Build a realistic agenda and communication plan
Check the agenda against the way people will move through the event. Leave time for registration, room changes, refreshments and questions. A program that fits on paper may still be difficult to deliver if every transition is tightly scheduled.
Tell delegates what they need to know before travel: venue details, relevant accommodation information, arrival instructions and an event contact. Keep changes in one controlled communication process so participants receive a consistent version.
If you include an optional dinner, visit or activity, explain whether transport and participation are included. Consider access needs, dietary requirements and departure commitments when deciding who can realistically join.
Prepare: a delegate-facing agenda and a separate operational schedule with the detail suppliers need.
9. Complete final checks and agree alternatives
Before delivery, review the program with the people responsible for the venue, travel, technical requirements and delegate communications. Confirm the latest attendance, room layouts, catering numbers and speaker needs against the agreed deadlines.
Test presentations and relevant equipment in the actual setup where possible. Check signage, registration flow and the contacts available during the event. Make sure the person authorized to approve changes is identifiable.
Discuss practical alternatives for changes that could materially affect the program, such as a delayed speaker or an outdoor function that cannot proceed as planned. Agree who makes the decision and how participants will be informed.
Prepare: a final delivery schedule, operational contact list and agreed alternatives for priority issues.
10. Review outcomes after the conference
Return to the objectives set at the beginning. Gather relevant feedback and record what helped or hindered participation. Separate comments on content from issues involving venue, accommodation or transport so improvements can be assigned appropriately.
Review the final costs against the budget assumptions. Record approved changes and explain differences. Keep supplier and participant information only as needed under the organization’s applicable policies and obligations.
For recurring events, turn useful lessons into the next brief. A clear record of room layouts, scheduling decisions and delivery responsibilities can reduce repeated work without assuming the same venue or format will suit every future event.
Prepare: a short outcome review with recommendations for the next conference.
Frequently asked questions about planning a conference in Jordan
What is the first step in planning a conference in Jordan?
Define the objective, audience, approximate attendance and date range. These decisions guide the destination, venue and budget. Prepare a brief before requesting proposals so suppliers can respond to the same requirements.
How far in advance should conference planning begin?
Begin once the core requirements are known. Fixed dates, international travel, several meeting rooms and specialist services can make early planning especially useful. The appropriate lead time depends on availability and the complexity of the actual event.
Should we book the venue before arranging accommodation?
Assess them together when delegates need overnight stays. Confirm that meeting space and suitable room availability align with the event dates. A venue selection can create additional transport requirements if accommodation is elsewhere.
What should a conference budget include?
Include the services your organization will fund: venue, equipment, accommodation, catering, travel, transfers and any specialist delivery requirements. Record assumptions, exclusions and costs paid independently by participants so proposals can be compared fairly.
Can international organizers request conference support in Jordan?
Yes. Plaza Holidays supports MICE groups in Jordan. International organizers can send the event brief and identify the services they need. Confirm the proposed scope and division of responsibilities before making commitments to delegates.
Are registration, interpretation and technical production automatically included?
No. Identify each requirement and confirm it in the proposal. General conference or travel support does not establish that specialist equipment, personnel or systems are included.
What should we send when requesting a conference proposal?
Send the objective, dates, expected attendance, preferred destination, room requirements, accommodation needs and budget range. Add delegate origins, transport requirements and any specialist services. Explain which decisions are fixed and which are flexible.
Discuss your Jordan conference brief with Plaza Holidays
A useful proposal starts with clear priorities. Share what the conference should achieve, who will attend and which parts of the program need coordination. Plaza Holidays can discuss the requested support within its MICE services in Jordan and overseas.
Send your conference brief to Plaza Holidays with your preferred dates, delegate estimate and required services to begin the conversation.












